A streetwear brand infused with message and purpose.
BRAND STORY
Madgrind was established in 2019 with the initial intention of creating a side business that could eventually become a full-time endeavor. Early on, I discovered that building a brand extends beyond merely operating a business for profit. A brand should represent the essence of the creator and, most importantly, cater to the individuality of the target market.
Upon reflection, I understood that the name “Madgrind” was chosen deliberately. It reflects my dedication to persistent effort and personal growth, both in terms of skills and mindset. Consequently, the brand evolved streetwear to a lifestyle brand focusing on self-growth
PURPOSE
Madgrind Lifestyle’s purpose is to inspire and motivate individuals by representing the dedication to progress through our clothing and accessories. Our goal is to encourage the pursuit of dreams, regardless of one's current stage in life.
“Make moves, chase the progress to become a better version of yourself”
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
